April 14, 2015

Digital signage takes off in a big way

Digital signage is a growth industry, using the flexibility of motion graphics to deliver powerful advertising messages and information tools. The most stable form of signage system relies upon central play-out devices delivering video signals via CAT5e or CAT6.

Digital signage are electronic displays that are installed in public spaces and are typically used to entertain, inform or advertise.

Major benefits of digital signs over traditional static signs are that the content can be exchanged without effort, animations can be shown, the signs can adapt to the context and audience, and even be interactive.

Digital signage offers superior return on investment compared to traditional printed signs.